FOR IMMEDIATE RELEASE
COW Home & Body, an independent home fragrance and body care business born in Brownhills, West Midlands, has been named as one of the Nation’s Favourite Businesses by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite small businesses.
COW Home & Body was founded by Ryan-Mark Pritchard in September 2022, starting from a family home in Brownhills with its first products stored in just three kitchen drawers.
Less than four years later, the independent business has dispatched thousands of products to customers across the country, developed a growing range of home fragrance, bath, body and personal fragrance products, and expanded into dedicated warehouse premises in Hednesford, Staffordshire.
Following a nationwide search, the West Midlands firm has been selected as part of this year’s Nation’s Favourite Businesses line-up, in a shake-up from the campaign’s long-standing SmallBiz100.
COW Home & Body has also been invited to the House of Lords later this year to celebrate the achievement, marking another extraordinary milestone for a business that began on such a small scale.
The Nation’s Favourite Businesses campaign will showcase each business as part of the official countdown to Small Business Saturday on 5 December – a grassroots, non-commercial campaign, originally founded by American Express in the U.S. in 2010, and with American Express as principal supporter in the UK, aimed at celebrating and uplifting independent firms by encouraging the public to support and spend with small businesses.
Ryan-Mark Pritchard, Founder of COW Home & Body, said:
“Being selected as one of the Nation’s Favourite Businesses is quite difficult to put into words.
“When we started COW in 2022, our stock fitted into three drawers in the kitchen. We certainly weren’t thinking that less than four years later we’d have our own warehouse, thousands of products dispatched across the country and an invitation to the House of Lords.
“What makes this recognition particularly special is knowing that our customers and community have helped us get here. Every order, recommendation, review, social media share and conversation at an event has played a part in COW’s story.
“We’ve made friends with customers across the country, supported other independent UK businesses through our supply chain, raised money for charity and even found ourselves getting emotional over photographs and videos of people opening COW products on Christmas morning.
“COW has grown into something we could only have imagined when we started, but we’re still incredibly proud of where we came from. To go from three drawers in a kitchen in Brownhills to being recognised as one of the Nation’s Favourite Businesses is something we’ll never forget – and we’re definitely not stopping here.”
“Small businesses have always been, and will continue to be, among the nation’s favourite businesses. Whether on our high streets, online or embedded in local communities, they play a vital role in the places we live and in the strength of our economy,” said Michelle Ovens CBE, Director of Small Business Saturday UK.
“This year’s Nation’s Favourite Businesses are a true representation of the UK’s most-loved small businesses. From independent, family-run cafés and local restaurants, to makers, services and traders, they showcase the incredible diversity of the UK’s small business community. We know how important small businesses are and the challenges they face, so as we kick off this year’s Small Business Saturday campaign, we’re urging the public to get behind them during the most critical trading quarter of the year.”
Dan Edelman, General Manager, UK Merchant Services at American Express, said: “Small businesses bring energy, innovation and character to our high streets and local economies. That’s why American Express is proud to have founded Small Business Saturday and why we continue to back small businesses to help them thrive. This year’s Nation’s Favourite Businesses are a brilliant showcase of the UK’s entrepreneurial spirit, and we’re delighted to be providing grant funding that will help two of these inspiring businesses invest in their next chapter of growth.”
Small Business Saturday is the UK’s most successful small business campaign. Since launching in the UK in 2013, it has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday, with an impact that lasts all year round.
Last year, the campaign saw extensive media coverage, as well as public support from the Royal Family, the Prime Minister and Chancellor, leader of the opposition, the Mayor of London, and over 90% of the nation’s local councils.
To learn more about Small Business Saturday’s Nation’s Favourite Businesses, visit the Small Business Saturday UK website.
Ends –
Notes to Editors
Interviews with COW Home & Body founder Ryan-Mark Pritchard are available on request.
High-resolution images of Ryan-Mark, COW Home & Body, its products and warehouse premises are available on request.
Media Contacts
COW Home & Body
Email: hello@cowhome.co.uk
Small Business Saturday press team:
media@smallbusinesssaturdayuk.com
About COW Home & Body
COW Home & Body is an independent home fragrance, bath, body and personal fragrance business founded by Ryan-Mark Pritchard in Brownhills, West Midlands, in September 2022.
The business began from a family home, with its first products stored in three kitchen drawers. Since then, COW Home & Body has grown into a dedicated warehouse operation based in Hednesford, Staffordshire, dispatching thousands of products to customers across the country.
Its growing collection includes home fragrance, whipped soaps, bath and body products, perfumes, reed diffusers, wax melts and seasonal fragrance collections.
Alongside its growth, COW Home & Body has supported charities, attended community events and works with a network of other independent UK businesses throughout its supply chain.
In 2026, COW Home & Body was selected as one of Small Business Saturday UK’s Nation’s Favourite Businesses and has been invited to the House of Lords later in the year to celebrate the achievement.
About Small Business Saturday UK
Small Business Saturday UK is a grassroots, non-commercial campaign which celebrates small business success and encourages consumers to ‘shop local’ and support businesses in their communities.
Launched in 2013, the day itself takes place on the first Saturday in December each year, but has an impact that lasts all year round.
This year, Small Business Saturday takes place on 5 December 2026.
Follow the campaign via #SmallBizSatUK @SmallBizSatUK.
